Hi there, I am Aniket Chanana.
Senior Frontend Engineer · Remote-first — US & international teams · I drive AI to produce 10× output on shipping · React, TypeScript, Next.js & Vue
Services
What I focus on day to day—grounded in shipped work and articles on Medium.
Full-stack web engineering
I ship end-to-end features for customer-facing products: interactive UIs in React and Next.js, TypeScript for safer refactors, and Node/Express services behind them. Recent work spans e-commerce flows, conversational-AI consoles, and high-traffic creative tooling—always with an eye on maintainability and clear boundaries between layers.
Frontend architecture & performance
I design frontends that scale with teams: shared component libraries, micro-frontend boundaries for faster independent deploys, and hard performance work (for example cutting legacy CSS weight and speeding up data/API splits). I write about white-label and large-scale e-commerce frontend design on Medium—patterns I use in production, not theory-only.
Test automation & CI
I treat tests as part of the product: Playwright for critical flows (including design tooling), Cypress where it fits the stack, and CI jobs—cron-triggered or on every PR—so teams trust releases. I’ve documented Cypress integration testing on Medium and applied the same mindset across chat-builder and e-commerce surfaces.
Cloud, AWS & DevOps
I integrate AWS in real products: serverless and WebSocket-backed processing, CDN and edge concerns, and pragmatic workarounds for platform limits (API Gateway timeouts, long-running work). I use Docker and GitHub Actions for repeatable deploys—topics I’ve written about—and Terraform/Kubernetes where infrastructure needs to be codified and portable.
E-commerce, SEO & integrations
On e-commerce and growth surfaces I care about hreflang, redirects, and server-rendered SEO; consent-aware marketing integrations (e.g. subscription platforms); and product UX that reduces drop-off—Redraw-style flows, design labs, and checkout-adjacent journeys. I combine framework work with backend-tuned rendering so search and campaigns stay compliant and measurable.
Technical writing & collaboration
I publish technical articles on Medium—frontend system design, PWAs, Node architecture, AWS, DevOps, and career lessons—and use the same clarity in RFCs, PRs, and demos. I’ve led small squads alongside design and QA, aligned UX with platform constraints, and worked effectively with US- and India-based teams on production roadmaps.
Experiences
Oct 2025 - Present
Oct 2025 - Present
Senior Software Engineer
@Jiffy.com
E-commerce · US & Canada
Built a Redraw Image feature with Vue.js, React, and TypeScript so customers can request cleaner artwork—fewer cancellations and clearer handoffs to designers.
Integrated Klaviyo subscription and message-consent flows with JavaScript and React for compliant marketing and stronger conversion.
Improved international SEO by fixing hreflang and redirect issues and optimizing server-side rendering in Ruby on Rails.
Enhanced the Design Lab (React) and introduced Playwright automation to harden design-lab quality.
Aug 2023 - Sep 2025
Aug 2023 - Sep 2025
Senior Software Engineer
@Velotio
Designed migration from a Rails-rendered app to React and JavaScript—roughly 50% faster UI loads and 30% faster data loads by splitting data-fetch APIs.
Led a custom React design library to unify UI across products and speed up implementation.
Delivered a white-label insurance solution (TypeScript, React, Redux) and contributed to the open-source stere-sdk npm package.
Built an AI-powered image editor with Next.js and TypeScript for ad creatives on channels like Facebook and LinkedIn.
Added Cypress automation, Auth0 integration with custom actions, and a scalable image-generation pipeline using Go and Node.js microservices (NATS, gRPC).
Expanded Playwright coverage, including Playwright MCP–driven workflows.
Dec 2021 - Aug 2023
Dec 2021 - Aug 2023
Software Development Engineer
@Yellow.ai
Engineered a user-identification flow in TypeScript, React, Redux, and React Flow to automate the journey end to end.
Reduced front-end CSS payload from about 600KB to ~85KB by removing redundant .less and standardizing on Tailwind.
Developed the Bot Builder front end (React, TypeScript), helping drive roughly 30% higher self-serve adoption.
Introduced micro-frontends for integrations and marketplace—about 80% faster deployments and independent module releases.
Built marketplace modules (React, Node.js) with bot import/export; led two engineers and a designer, raised Playwright coverage, and wired CI/CD with scheduled test runs.
Mar 2020 - Dec 2021
Mar 2020 - Dec 2021
Software Engineer
@Rocketium
Shipped Bulk Image Edit (React, Redux, TypeScript) so users can edit 10,000+ images in the browser—cutting campaign editing effort by about half.
Architected custom font-family upload (TypeScript, Node.js) so brands can ship on-brand typography in creatives.
Owned major platform areas—campaigns, authentication, template library, and media library (React, Redux, JavaScript).
Led TypeScript adoption across the stack, reducing null-related crashes by about 7%; delivered SVG upload for sharper, lighter creatives.
Built serverless image processing on AWS with WebSockets and batching—about 40% faster campaign turnaround—and a performance-first mobile media library.
Skills
Stack from production roles and deep dives on Medium.
Languages & markup
JavaScript
TypeScript
HTML
CSS
Frontend frameworks
React
Next.js
Vue.js
Redux
UI libraries & styling
Tailwind CSS
Sass
Material UI
Ant Design
shadcn/ui
Testing
Playwright
Cypress
Jest
Backend & APIs
Node.js
Express
Ruby on Rails
Go
NestJS
Cloud & containers
AWS
Docker
Data & Git
MongoDB
Redis
Git
GitHub
Professional skills
Problem solving
Collaboration
Technical writing
Recent Works
Selected product work and articles. Use the external-link button to open the site or article; more on Medium.
Get in Touch
I'm available for freelancing.